Governor Cuomo Alters New York's States Iconic Logo
Posted on June 01, 2012
You do not tweak a beloved logo without getting pushback. This summer, New York Governor Andrew Cuomo has announced the state will be crowd-sourcing a new tourist campaign to allow the iconic "I [Heart] NY" logo to be replaced with "I [insert anything here] NY." It's easy to see why the state's tourism folks thought this was a good idea — there's endless social-media tie-in opportunities.
But the campaign, part of a new $5 million marketing push, isn't drawing raves. Take it from the man behind the the ingenious 1977 logo design, Milton Glaser. "I don't understand it," he explained to the New York Post. "I saw one that said, 'I Pizza NY.' I don't get it."
That's the problem with a crowd-sourced logo. It doesn't have any message. As Capital New York editor Tom McGeveran put it, the idea "gives the I ♥ NY logo a personality disorder." It's not like the logo hasn't been modified before — visit any discount t-shirt shop in Manhattan, or any other city whose name breaks down into two characters. But… well, just watch the ad. It features the logo morphed into a hot-air balloon, a beach ball, a roller coaster, a race car, Niagara Falls, a castle, a fisherman, and a wineglass and bottle. It's also bland.
Article Courtesy of Time - http://goo.gl/LA62c
